As an established marketing executive I provide expert strategy, planning and execution of integrated marketing solutions including creative, branding, awareness, publicity, social media, websites, and event production to grow businesses, while incorporating business development strategies into the marketing planning into targeted vertical markets incorporating lead generation, database management, email marketing, and good old-fashioned direct contact to clients and potential clients. I’ve seen much success in growing businesses year after year.
“IndieMarketing’s experience and knowledge of the inner workings of both Hollywood and location-based entertainment brings a unique knowledge to any product or service needing to gain a foothold in the entertainment or themed entertainment industries.”
RECENT PROJECT HIGHLIGHTS:
Tracy Balsz has launched a global business development business, Spider Entertainment, with partners in Europe and Asia to fill a niche providing LBE locations and products with operations and financing creating a web of opportunities for immersive out-of-home entertainment.
Scenario has signed on Tracy Balsz as Director, Business Development, West Coast to bring new business into the Los Angeles facility, providing major theme parks and new business verticals with world-class themed fabrication services.
Railton Entertainment Design (RED) formerly EDC (Entertainment Design Corporation), led by the venerable entertainment designer Jeremy Railton and industry veteran Scott Ault, has brought on Tracy Balsz as a partner/VP Business Development, to introduce their design and production services worldwide to theme parks, attractions, iconic art installations, museums, corporate and urban centers, experiential, and immersive experiences.
PRASAD Corporation is a global leader in film preservation and IndieMarketing is instrumental in creating a larger footprint of their services and product offerings across North America.
TECHNIFEX, a technical special effects supplier to themed entertainment industry, has just celebrated their 35th anniversary. A powerhouse supplier to major theme parks worldwide, IndieMarketing is opening up new verticals of business to provide their leading engineering and creative technology solutions into the newly forming augmented reality world of AR/VR, with new simulators to the defense industry, providing entertainment technology to the cruise line industry, and experiential retail.
EYE Q PRODUCTIONS is a boutique projection mapping supplier providing both technical design and content creation for live shows and events. IndieMarketing is bringing new opportunities for this firm to share their visual 3D effects, animation, and creativity of bringing large-scale architectural structures to life with video mapping.
MOUSETRAPPE – IndieMarketing provided business development and a rebranding campaign titled “Shifting Perspectives” to re-introduce this media design and production studio, one of the pioneers of projection mapping, to location-based entertainment master planners, creative suppliers, and theme park owners/operators.