StrategyStrategic planning is the key to any successful marketing implementation. Understanding your short and long term goals, your budget, your resources, and your timeline, all work in tandem to create the strategy. Implementation is streamlined once there is a roadmap. Read More
BrandingBrand consistency and targeted messaging is important for brand recognition across multiple platforms. Branding needs to be integrated into the website, social media, advertising, and promotional materials before the awareness campaign or outreach begins. Read More
AwarenessIdentifying and building your audience should be strategic and targeted. Positioning your brand, product, or service online effectively will help others find you. Social media and publicity is key. Traditional methods of awareness are also to be considered. Read More
OutreachYour outreach planning will be based on defining your audience and identifying the best way to reach them - via online, email marketing, or good old-fashioned cold calling. Together we will form a plan of attack, tracking leads and analytics, then converting leads to sales. Read More
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A message from Tracy Balsz
As a former studio marketing executive working within the corporate structure, I made the leap to independence in 2005, launching my very own marketing consulting firm. Having the pleasure of providing strategic and comprehensive marketing solutions for a variety of clientele, I have developed a niche, catering towards start-ups and specializing in launching products, services and content into the entertainment marketplace. Transitioning from the studios and the world of film and tv production I have launched dozens of independent films, which on very tight budgets takes a lot of creativity to successfully position. As the world evolved into digital, so did my service offerings, as well as my clientele. Working with new technology clients, start-ups out of Silicon Valley, and apps, I’ve managed grassroots crowd sourcing fundraising to large VC-backed business strategies to create effective marketing and publicity campaigns for the projects that come my way. I adore my clients and am always so happy to meet my next new client and project.
Feel free to give me a call or send me an email - I'm happy to provide a free consult.
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