StrategyStrategic planning is the key to any successful marketing implementation. Understanding your short and long term goals, your budget, your resources, and your timeline, all work in tandem to create the strategy. Implementation is streamlined once there is a roadmap. Read More
BrandingBrand consistency and targeted messaging is important for brand recognition across multiple platforms. Branding needs to be integrated into the website, social media, advertising, and promotional materials before the awareness campaign or outreach begins. Read More
AwarenessIdentifying and building your audience should be strategic and targeted. Positioning your brand, product, or service online effectively will help others find you. Social media and publicity is key. Traditional methods of awareness are also to be considered. Read More
OutreachYour outreach planning will be based on defining your audience and identifying the best way to reach them - via online, email marketing, or good old-fashioned cold calling. Together we will form a plan of attack, tracking leads and analytics, then converting leads to sales. Read More
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A message from Tracy Balsz
As a former Warner Bros. Studios marketing executive I made the leap to consulting in 2005, launching my very own marketing consulting firm. Having the pleasure of providing strategic and comprehensive marketing and business development solutions for a variety of clientele, I have developed a niche, launching products, services and content into the entertainment marketplace. With a strong foothold in location-based entertainment and the attractions industry, I have been a valued conduit of transitioning businesses in-between filmed entertainment, entertainment technology, and themed entertainment. Currently, I am a Board member of the Themed Entertainment Association, with over twenty years tenure in the organization. I adore my clients and the multitude of projects that I have been fortunate to be involved with and am always so happy to meet my next new client and project.
Feel free to give me a call or send me an email - I'm happy to provide a free consult.
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